Life is all about experiences, the better the experience the more memorable it is – It’s a simple truth that Patrick brings into all aspects of his professional and personal life. Having worked in many sectors including Pharma, CPG, Finance and Sports & Entertainment, and in various marketing disciplines including experiential, brand, digital and social, Patrick has over 20 years of experience gaining a deep understanding of how audiences engage with brands. Utilizing a foundation of strategy and creativity to craft compelling brand stories for consumer and corporate brand activations, both large and small. Hailing from the UK, when Patrick is not working, he dives into his passion for football (soccer!), live music, being an avid homebrewer, snowboarding and spending time with his family and friends.